Beit Hatfutzot

CLIENT

Beit Hatfutzot

DATE

2021

CATEGORY

Experience design

Beit Hatfutzot

DATE

2021

The Anu Museum of the Jewish People (formerly: Beit Hatfutzot, the Diaspora Museum), established on the campus of Tel Aviv University in 1978, serves as a home for historical and cultural dialogue between Israel and the Diaspora. With time, the space has undergone a total makeover and rebranding.

Our objective was to tell the story of the Jewish people from the time of our ancestors, Abraham, Isaac and Jacob, until today, in an accessible way for adults and children alike. The big challenge was to create a stylized map, unlike anything you’ve seen.

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The creative breakthrough was when we brought everything into 3D and created two parallel worlds that make a complete story: a child and adult story, old and new, spiritual and material, a story of the past and the future.

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