It’s A New Dawn

It’s A New Dawn

Blue Bird is a world leader in the development of tactical UAS systems. Our collaboration with them started with one product and quickly took off to a series of projects. Blue Bird needed an image, a whole new look for the company.

We wanted to move away from the old-school look and introduce a fresh breath into the company.

That’s when we realized that the creative is right in front of our eyes - and more precisely, in a vertical way.
We created a unique movie that shows drones in a vertical format.

We used the transition of the smartphone to a vertical video and its visual language to communicate the “vertical” movement of Blue Bird’s tools as advanced, intuitive, and effective.

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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

2023 © SCPG

Developed by DIGITA

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA

2023 © SCPG