It’s A New Dawn


Blue Bird




Branding, Commercials & VFX, Content & Films

It’s A New Dawn

Blue Bird is a world leader in the development of tactical UAS systems. Our collaboration with them started with one product and quickly took off to a series of projects. Blue Bird needed an image, a whole new look for the company.

We wanted to move away from the old-school look and introduce a fresh breath into the company.

That’s when we realized that the creative is right in front of our eyes - and more precisely, in a vertical way.
We created a unique movie that shows drones in a vertical format.

We used the transition of the smartphone to a vertical video and its visual language to communicate the “vertical” movement of Blue Bird’s tools as advanced, intuitive, and effective.

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