The Bollywood Channel




Branding, Broadcast Design


A complete branding work we created for the international Indian movie network "Bollywood HD". Our goal was to create an identity for movie channels that could showcase the rich and powerful imagery of the Indian Cinema. The brand should be dominant and coherent ,yet be able to change its tone according to the content displayed, ranging from enormous block busters to low budget gems.

The network consists of four channels, broadcasted in a dozen languages, across Africa, Eastern Europe, Russia and parts of Asia. We had to create an information system that could eventually be automated and deliver content in a multitude of languages, up to nine languages simultaneously. This was a great challenge, and we are very happy with the end result.

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