Channel 2 News

Channel 2 News

Branding, motion design, video-wall design and complete graphic kit for the major national news company. The work includes a major rebranding for the look and feel of all elements across the various broadcasts.

Our design for the news is brought daily to millions of viewers, enabling a consistent messaging system ranging from hard news to magazine items.

The Grid contains over 100 elements, animated and automated for various uses in over a dozen daily broadcasts. Brand elements are used to create a unique design for the broadcast, filled with movement. The revolutionary lower stripe can include up to 3 images, as well as text and video elements.

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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

2023 © SCPG

Developed by DIGITA

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA

2023 © SCPG