UCM Archives

The Stronghold

Post author:scpgeditor
Post published:May 11, 2025
Post category:Commercials & VFX

">">One of our biggest challenges was digitally rebuilding the Suez Canal and surrounding terrain to match how it looked 50 years ago. The director’s vision was clear: anyone who fought…

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA