Branding for the national broadcasters educational kids TV. We rebranded the 40 year old channel, to suit the new affiliation and ownership by KAN, the national broadcaster. Based on the logotype designed for KAN (by studio Firma), we created the offspring of a new puffier and playful logo based on the shapes in the master unit. The main logo characters were reassembled into a system of playful shapes and colors, that were selected to resonate the naïve, fun and safe educational environment the channel wished to portray.