Make It Amazing

CLIENT

Amdocs

DATE

2022

CATEGORY

Commercials & VFX

  • DIRECTOR | Roy Raz
  • PRODUCTION | Rabel Films
  • ADVERTISING AGENCY | McCann
  • MUSIC | Noga Erez & RUSSO

Make It Amazing

CLIENT

DATE

2022

  • DIRECTOR | Roy Raz
  • PRODUCTION | Rabel Films
  • ADVERTISING AGENCY | McCann
  • MUSIC | Noga Erez & RUSSO

A for AMAZING, an award-winning music video for international star Noga Erez, in collaboration with tech giant AMDOCS, to promote their new rebrand.

Mask group 1

We were brought on board, with the amazing roster of talents, to design and create this amazing ride with them. From stylized environments to hyper-realistic pinball sets, brought together to build up this unreal clip.

The work entailed 3D environments which blend in with the sets created, for a seamless ride between the CG world and the stylized sets, enhanced with visual effects to create the extra magic.

image 61 1

A blend of the branding elements was combined within the sets and can be found over 20 times within the various elements. Each motif in the layout is linked to the AMDOCS narratives and brand messaging, acronyms and numbers throughout the video

The logo is based on a color gradient. Our main color palette consists of two grandients: one is from black to white, the other from red to pink. The red to pink gradient visually connects to the logo, representing the brand itself.

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