Partner TV branding

Partner TV branding

How does a cellular network turn into a TV station. We were approached by Partner (formerly: Orange) to create the channel branding for their new OTT Partner TV. Creating a unified brand for their on screen and offline experience, led to a makeover for the network and the corporate brand.

A wide set of animations was created to manifest the various types of content and relay a feeling of plenty throughout the line-up.
Brand assets create a vivid story, from icons through imagery that enable all sorts of content to shine through, while keeping a consistent system.

Brand assests create a vivid story, from icons through imagery that enable all sorts of content to shine through, while keeping a consistent system

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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

2023 © SCPG

Developed by DIGITA

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA

2023 © SCPG