Lumenis is an international company, maker of medical and aesthetic devices, approached us to rebrand their Flagship product - the Ultra Pulse. For the launch of the new product, we created a marketing strategy that included research, surveys and focus groups, rebranding and finding a new name. Ultra Pulse Alpha. In addition to the branding we prepared a launch campaign which included various films and ads. The design concept focused on glamour / neon and glow, and the result is glowing indeed.