For the launch of a new product by Lumenis, an international company making medical and aesthetic devices, we were asked to come up with a name and a logo for a new, state-of-the-art IOT product. The challenge was to come up with a name and branding for a product that convey intelligence, wisdom, innovation and a playful spirit. The name WIZ was chosen unanimously after several rounds. Later, we produced a film in the spirit of the new brand.