A Tale Of Five Balloons

A Tale Of Five Balloons

Not every day do you get a chance to do a commercial for HOT, based on an iconic children's series with which every child in Israel grew up, "A Tale of Five Balloons."

It was a privilege and fun for us to animate the series that we grew up on and that our children are growing up on today. We began with static two-dimensional characters and then continued to live and animated ones.

We linked the old world with the digital technology of today.

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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

2023 © SCPG

Developed by DIGITA

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA

2023 © SCPG