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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

2025 © SCPG

Developed by DIGITA

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA