HOT 5G

HOT 5G

As connectivity needs are changing, so do companies that operate in the field.

The challenge was to show how 5G seamlessly fits into HOT’s services and products and stands as a premium and advanced offering.

The video needed to speak for itself. We showed 5G is greater than the sum of its parts by showing all offerings as dots and connecting them into one whole 5G dot leading the way. We used the brand colors black and red to show the transition and the relation between the dots.

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"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

"Design is not just what it looks like and feels like. Design is how it works."

"Good design is a language, not a style."

"Design is the intermediary between information and understanding."

"Design should never say, 'Look at me.' It should always say, 'Look at this.'"

"Design is not a single object or dimension. Design is messy and complex."

"Good design is obvious, great design is intuitive."

"Design is not just what you see and feel. It’s also what you don’t see and feel."

2023 © SCPG

Developed by DIGITA

"Design is thinking made visual."

"Good design is obvious. Great design is transparent."

Developed by DIGITA

2023 © SCPG