Chanshi

CLIENT

HOT

DATE

2022

CATEGORY

Promotional Campaigns

Chanshi

CLIENT

DATE

2022

Chanshi is a wacky comedy drama about a young ultra-orthodox woman from Brooklyn who decides to leave her conservative New York life behind, move to the Holy Land and celebrate the freedom that her new home facilitates. In promoting the series we wanted to contrast Chanshi’s ultra-orthodox background with her wild, uninhibited nature. To highlight her story as the story of a woman who wants to get away from the suffocating world she was born into and connect the audience to her wild journey of self-discovery and dealing with her past.

The campaign was composed of teasers and a promo that focused on Chanshi’s funny, wacky personality and the liberating journey she goes through - while hinting that something in her past led her to this wild journey..

The series launch generated a huge buzz that we used to promote the show further.

As a key image for the series we wanted to create a sassy, provocative and funny image like the leading character herself, so we took the classic moment known to all Jews in which a Jew arrives to Israel, bends down and kisses the holy ground. We took this event a few steps further… and infused passion and humor in this pathos full moment.

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