As a key image for the series, we chose to capture a photograph of the three characters inside a car, driving together. This image symbolizes the journey undertaken by Daniel,…

In promoting it, our task is to present the participants of the new season and to show the audience that they're going to see completely different sides of these figures…

The campaign was composed of teasers and a promo that focused on Chanshi’s funny, wacky personality and the liberating journey she goes through - while hinting that something in her…

We created promos that illustrate the loaded atmosphere of the city and the series, a sense that at any given moment something terrible might happen, and that an explosion is…

In promoting the second season of the successful show we wanted to convey the message that the "queens" never stop getting into trouble. That the events of the first season…

In promoting the show we decided to focus on conflicts concerning the main character, emphasizing the emotion and even moments of humor in a rough and ragged environment - to…

Since Aviv Geffen is the creator of the show and his voice accompanies the entire series, we wanted to create a complete identity between Aviv and his show. This is…

For the show’s promotion we created two teasers focusing on two of the show's prominent motifs - fighting and humor - and a launch promo which included the highlights of…

We promote series and films in order to attract viewers and stimulate public discussion of the given issues, but also responsible for the channel’s image. Reinforcing its status as an…