Corduroy is an unusual and daring series that follows the story of Daniel, an employee at a high-tech company in Tel Aviv. Like many in her generation, she constantly seeks moments of passion, adventure, and fulfillment. In our promotional efforts, we aimed to emphasize the series' exceptional nature within the local television landscape. We wanted to showcase the audacity of both the series and its main character, preparing viewers for a unique and distinct experience compared to other shows. Consequently, we decided to create a predominantly text-free campaign, allowing the vivid imagery and extraordinary atmosphere of the series to speak for themselves. The campaign's sole catchphrase is the ambiguous slogan, 'It has never been like this before,' encapsulating the essence of the series and its protagonist.