We promote series and films in order to attract viewers and stimulate public discussion of the given issues, but also responsible for the channel’s image. Reinforcing its status as an important channel which receives international attention as the finest and most interesting channel in Israel.
The promotional approach, as it manifests in the various promos, will always be thought-provoking, daring and emotionally empowering in an effort to make stories not always easy to digest accessible to a wide audience. The promotional approach highlights the unique aspects of the channel, offering unusual, ethically and culturally valuable content, and being a high-quality, enriching channel, different from all other channels in Israel.
