In promoting this series we worked in two stages. In the first we produced teasers highlighting the differences between the girls and the comical situation their relationship creates, and in the next stage we demonstrated how the difference between them is going to influence their lives - all in a young, wild and very Tel Aviv-style atmosphere.
Since this series is different, more youthful and highly Tel Avivian in nature, we used a different approach for the series' key image. We took the actresses and the camera around the streets of Tel Aviv and took photos of them in the authentic city atmosphere. This way, we generated a series of posters that earned many compliments and even became a finalist in the international Promax awards.
